BMW i8 light illustrations

A campaign showcasing the unique BMW i8. An approachable light painted approach as utilised to appeal to a broader range of consumers.

The BMW i8.
An entirely new concept of sports car, the BMW i8 is more efficient due to its intelligent lightweight construction with carbon and aerodynamic design. It’s more sustainable, with highly efficient BMW eDrive technology and recyclable materials in the interior. Yet with no compromise on dynamics and its sporting appearance, it creates the optimum combination of driving pleasure and efficiency. The BMW i8 is a plug-in hybrid that brings together the advantages of innovate electric motor and combustion engine technologies. The result is an extraordinary driving experience – with extremely low consumption and low emissions.
This futuristic, yet approachable style as choosen to shocase the technology and speed of the radical vehicle in a fashion that appeals directly at all demographiccs and geographical profiles. 
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