The cola maker is renewing a campaign from the heyday of the cola wars. In summer, the company will be kicking off a new instalment of its Pepsi taste challenge – a blind taste test meant to show consumers’ preference for its fizzy drink against competitor Coca-Cola – targeting millions of Consumers.
This 3D typographical treatment was developed for this specific purpose. Key worlds included Taste and Cold.
Great project to work on and super input by the agency!
Typographical developments before client choose a style.
Client choose this as the rough before rendering process.
Other Developmental 3D typography in the process.